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Personetics PrimacyEdge

Turn every account into a primary relationship

Become your customers’ go-to financial partner with real-time indicators and contextual insights
that help boost account activation, capture external funds, and reduce churn

Personetics Primacy Edge main

Win Primacy. Build Loyalty. Drive Growth.

Holistic

Covers the full customer lifecycle – from activation, through deepening, to retention.

Intelligent

Detects external financial activity without relying on Open Banking data.

Actionable

Translates financial data indications into proactive, real-time actions, that grow Primacy.

Configurable

Adaptable to each bank’s unique definition of primacy so you can drive results your way.

Activate

Drive account activation within the first 90 days through a guided onboarding checklist, that encourages key setup actions like direct deposits, auto-bill payments, and card activation.

Deepen

Inspire customers to bring their business back to the bank, with real-time contextual insights that help you grow share of wallet and drive financial wellness.

Retain

Spot early churn signals, such as decreased saving or card usage, and re-engage dormant customers with tailored offers that can be configured to your business needs.

Why Primacy Matters?

  • 73%

    of customers engage with multiple banks beyond their main bank
    (Accenture)

  • 58%

    of account churn goes to digital competitors such as fintech and P2P
    (Curinos)

  • 30-40%

    of digital accounts never activate in first 90-days
    (BCG)

  • 10X

    more deposits from primary vs. secondary customers
    (Curinos)

The Future of Primacy Starts Here

Become your customers’ go-to financial partner with Personetics PrimacyEdge

Contact us
Drive primacy across the customer lifecycle with PrimacyEdge. Request a demo now